For its inaugural instalment, the van presented moving image works by Caroline Campbell, Common Culture, Dennis & Debbie Club, Jean-Baptiste Maitre and Will Kendrick which negotiate the adventure of consumption today, in the era of the experience economy.
Imitating and upending the language and postures of selling, “The Economy Experience” celebrates a mythology of honest commerce and its unsung heroes. This instalment was an elegy for late capitalism and its obsession with surface: viewer becomes consumer; art becomes product; artist becomes salesman.
Presented as part of The Glasgow School of Art 2015 Graduate Degree Show in partnership with The Pipe Factory and CCA Glasgow.
Photo © Jen Martin